Articles, research, and dated tests.
Every article here is written for med spa owners and reviewed by a provider before it goes live. Where we publish a number, we say where it came from and when we measured it.
- Provider-reviewed
- First-party data
- Every page carries a byline
Med Spa Social Media Marketing: What Works, What Converts, and Where Search Takes Over
Social media builds trust and recognition; search and your website capture the demand. Here is how to run both so each does its job.
GuideRead article →of AI citations for local med spas pointed to clinic websites, not social
clinics with 10,000+ Instagram followers that still showed no price on the website
med spas show no procedure price on the website
Complete Med Spa Marketing Guide (2026): What to Fix First
Based on our scans of 180+ med spa websites, about 200 Google Business Profiles, and a controlled AI recommendation test, here is the order to fix each channel.
GuideRead →Med Spa Google Business Profile Optimization: The Settings That Matter Most
The Google Business Profile settings worth checking first for a med spa, grounded in a scan of about 200 profiles and Google's own documentation.
GuideRead →PPC advertising for med spas: what you get, what it costs, and when to use it
What Google Ads really costs a med spa by treatment, what management fees look like, when paid search is worth it, and how it fits with organic and AI visibility.
GuideRead →Conversion optimization for med spas: 5 booking friction points to check first
If your med spa gets traffic but few bookings, the booking journey is usually the problem. Five friction points to check first, and what a scan of 172 pages actually showed.
GuideRead →Does AI Search Use Your Google Reviews? What Med Spa Owners Need to Know
In our 174-clinic test, review count and review content did not predict which med spas an AI search model named; the clinic's own page facts did.
ResearchRead →Google AI Overviews for Med Spas: What Google Actually Cites
First-party data from 150 med spa searches across 10 US metros: when Google shows an AI Overview, what it cites, and why a plain-text price gets a clinic quoted.
150 queries · 10 US metros · Sept 2026Read →What Is GEO for Med Spas? Generative Engine Optimization Explained
GEO in plain terms, with first-party data: we scanned 187 med spas across 10 metros. Most name the procedure but drop the price and provider — the two facts AI answers lean on most.
187 med spas · 10 US metros · Sept 2026Read →55% of Med Spas Don't Show Procedure Prices: A 10-City Scan of 187 Clinics
Our price-transparency and AI-readiness scan across 10 metros. Only about 1 in 12 clinics showed all three decision-useful facts we measured: price, a credentialed provider, and candidacy.
187 med spas · 10 US metros · Aug 2026Read →Local SEO for medical spas: how to show up on Google Maps and in AI answers
Relevance, proximity, prominence: what you can actually build, which Google Business Profile settings matter, and how the same facts support your visibility in AI answers.
Read →How to Get Your Med Spa Recommended by ChatGPT
Appearing in ChatGPT and being the clinic it recommends are two different bars. How med spas win the comparison — quotable reasons, agreeing sources, matched criteria.
Read →Why Your Med Spa Doesn’t Appear in ChatGPT (and What to Fix First)
Missing from AI answers usually comes down to three fixable layers — access, extractability, corroboration. How to tell which is yours, and what to fix first.
Read →Want this kind of page for your clinic?
Start with a free visibility check, or get the full $290 Snapshot: a written diagnostic you keep, with the exact fixes to make first.
